Profiling Product Teams & Predicting Research Needs
We can build a simple profile to predict where, and what kind, of research support our teams will need.
getting a handle on product strategy
We can build a simple profile to predict where, and what kind, of research support our teams will need.
Valuable insight emerges from external feedback loops. Impact develops through internal operating cycles.
User research is evolving — inevitably, and somewhat predictably.
A model of how “UX” works, and the critical forces that drive the team's product development.
To align with product, research must recognize and balance design and business perspectives.
As research evolves, the practice will hook into the organization in new ways.
Product teams must answer one question about their users: "what are they doing right now?"
An emerging paradigm, in opposition to project-based research, equips product teams to make informed decisions in short cycles.