About

Research pioneer and marketing genius Dave Hora founded "Dave's Research Co." in 2020

Dave's Research Co. — "DRC" — is based in Porto, Portugal. I work with product organizations across the globe, remotely and on-site.


My practice is built on a pragmatic view of data and insights in product development: we must use our learning deliberately and appropriately. It's too expensive and too slow to point research everywhere.

Different product problems require different methods and mindsets. There is no one-size-fits-all answer to drive effective outcomes. There are, however, certain modes of learning well-suited to certain product scenarios.

The way we launch a new product line into an existing customer base, for example, works quite differently from how we evaluate our product portfolio for critical performance issues.

Consulting as DRC, I help organizations work on strategy and product initiatives with the right tools for the job.

Hand planes for shaping wood: I don't recommend them for software work.

About Dave

I'm a practicing brown belt in Brazilian jiu-jitsu, amateur winemaker, and I read avidly, around 50 books each year. Many of them are good.

I view research as a focused learning practice aimed at doing things better. It asks for humility, rewards attention, and demands competent advocacy.

As a professional field, the practice is evolving and integrating ever more tightly into the fabric of our organizations. I'm privileged to have a front-row seat for seeing this unfold, and a chance to help grow our understanding of how it works.

BJJ brown belt (Sep. 2023); UXLX workshop (Jun. 2022); first vintage (Sep. 2021)

In general, I'm fascinated by the creative process and the notion of skill. My professional work and personal pursuits let me engage with larger questions:

  • How do we make good things?
  • How does that work when groups of people are involved?
  • What does it mean to master a craft?
  • How do we effectively teach and share our understanding?

Conference / Speaker Bio

Dave Hora is the founder of Dave's Research Co. where he helps product teams drive critical initiatives with the right mix of data, insight, and common sense. He began professional research work in 2011, eventually starting the practice as the first research hire at six companies, including PlanGrid and Instacart.
Now, Dave is based in Porto, Portugal, and works with companies across the globe. He writes regularly on research and its co-evolution with product practice, is an amateur winemaker, and holds a brown belt in Brazilian jiu-jitsu.

Talk and Workshop Index:

Dave's Research Co.

Helping teams shape and ship good product — research consulting and product strategy with a B2B focus.

Dave's Research Co.

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