We can build a simple profile to predict where, and what kind, of research support our teams will need.
from PortugalDave Hora
Researcher, strategist, amateur winemaker. Books, buildings, art, wine, and software systems: the best all come to life through the same fundamental creative process.
The value of research lies in external feedback loops. Its impact moves through internal operating cycles.
User research is evolving — inevitably, and somewhat predictably.
A model of how “UX” works, and the critical forces that drive the team's product development.
To align with product, research must recognize and balance design and business perspectives.
As research evolves, the practice will hook into the organization in new ways.