The Structure of User Experience
A model of how “UX” works, and the critical forces that drive the team's product development.
A model of how “UX” works, and the critical forces that drive the team's product development.
Product teams must answer one question about their users: "what are they doing right now?"
An emerging paradigm, in opposition to project-based research, equips product teams to make informed decisions in short cycles.
Researcher growth: process mastery, technical competence, and organizational influence.