About DRC

Research pioneer and marketing genius Dave Hora founded Dave's Research Co. in 2020

DRC is Dave Hora's independent consulting entity. I work with leaders and teams who want a better handle on product work and direction. We focus on constructive awareness, manageably-scoped efforts, and learning through deliberate action.

About Dave

I started work, briefly, as a developer and then a designer. I spent 10 years building the user research function into forward-thinking product organizations. It forced me to understand and adapt existing processes across traditional functional lines, with a deep look into design, operations, product, and strategy.

I'm fascinated by the creative process and the notion of skill, individually and collectively.

  • How do we make good things?
  • How does that work when groups of people are involved?
  • What does it mean to master a craft?
  • How do we teach and share our understanding well?

My perspective is built from an HCI and Cognitive Science background, the process of learning Brazilian jiu-jitsu as an adult, wide-ranging reading, and continual inspiration from architect Christopher Alexander's approach to the complexity of living structure.

I reflect and write about what I learn in Loops and Cycles and occasionally post longer-form articles on the site. Each year I hold time for a craft-sabbatical — wine harvest or sake season — and a good, long walk.


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Dave's Research Co.

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