Unbundling User Research
As user research is rebuilt into product practices, all its parts — not just the interviewing — must eventually be re-integrated.
As user research is rebuilt into product practices, all its parts — not just the interviewing — must eventually be re-integrated.
We can build a simple profile to predict where, and what kind, of research support our teams will need.
Valuable insight emerges from external feedback loops. Impact develops through internal operating cycles.
User research is evolving — inevitably, and somewhat predictably.
To align with product, research must recognize and balance design and business perspectives.
As research evolves, the practice will hook into the organization in new ways.
An emerging paradigm, in opposition to project-based research, equips product teams to make informed decisions in short cycles.
Each scale of organizational activity implies a different sets of models that drive product delivery and strategy work.