Unbundling User Research
As user research is rebuilt into product practices, all its parts — not just the interviewing — must eventually be re-integrated.
As user research is rebuilt into product practices, all its parts — not just the interviewing — must eventually be re-integrated.
User research is evolving — inevitably, and somewhat predictably.
To align with product, research must recognize and balance design and business perspectives.
As research evolves, the practice will hook into the organization in new ways.
Research rides three waves of technology: one receding, one rising, one forming in the distance.
Researcher growth: process mastery, technical competence, and organizational influence.